Following Up Facebook Ad Leads in Farnham: A Gym’s Free-Trial Enquiries as the Example

Where ad money leaks

A person fills in a lead form on their phone while waiting for a bus. They have a mild interest and several other things on their mind. If nobody replies for a day or two, the interest has faded and the form is just a name in a spreadsheet.

The ad did its job. The leak is after the click.

The gym example

Farnham Direct lists 14 gyms and fitness studios. A gym running a free-trial offer through a lead form is the standard case. Staff are coaching or at the front desk, and the leads sit in an export that someone checks on Monday.

Follow-up here is straightforward:

• a message goes out within minutes thanking them and offering trial times;
• the lead's details are saved with the source, so you know which ad produced them;
• if they do not reply, a second message goes a day or so later and a third after that, and then it stops;
• when they book, they get a confirmation and a reminder;
• when they say no, they are left alone.

How many messages to send, and how often, is your decision. More is not better.

Honest cautions

Ad leads are people who gave their details for a reason. Use them for that reason. Do not add them to unrelated lists. Keep your wording clear that the message comes from you, and respect any request to stop. Ask any provider to explain how consent and opt-outs are handled.

Also, follow-up cannot fix a weak offer. If few leads come in, or none of them turn up, look at the ad and the offer first.

What Dean Keating provides

His website lists replying to new enquiries within minutes day or night, following up every lead until they book or say no, booking jobs into the diary, updates, confirmations and reminders, and a weekly report. He builds and installs the agents in the tools you already use, trains your team and supports it. The first task he picks is the one that would help most, and that is often exactly this.

The process is a free call, an audit, the build and install, then training and support. It is not a course, not phone answering, and not a chatbot product to set up yourself.

Cost and distance

No price is published. The cost is given after the free call, with no obligation. He is in Horndean, Hampshire and the work is remote; his website says he can visit in Hampshire or nearby. For help from someone in the room, say so early and look at Farnham providers. We publish this site and sell this service. His website also lists a background in Meta advertising, which is his claim and not something we have checked.

Contact

Call or WhatsApp Dean Keating on 07418 627304, or email dean@deankeating.com. See the Dean Keating profile on Farnham Direct. Websites: ai-agent.deankeating.com and deankeating.com.

About this guide

Farnham Direct is published by Dean Keating, who also runs the service described here. He is based in Horndean, Hampshire, not in Farnham, and works with Farnham and Surrey businesses remotely. This guide recommends our own service, so compare it with other providers before you decide.